







Silvera 47 Silver Grey Hair Shampoo For Grey Hair Shine By JOEL WARREN
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Why Choose Silvera47?
Mica Pigments in Silvera47: Essential for Preserving Your Natural Hair Color
Added Strength with Magnesium: The inclusion of magnesium in Silvera47’s formula promotes stronger, healthier hair, ensuring that silver, gray, and white hair remains resilient and vibrant.
Results: Silvera47’s shampoo and conditioner keep your natural silver, gray, or white hair looking clear, vibrant, and free from unwanted color changes—while enhancing overall hair health.

Brilliance Without Compromise
No Dullness. No Blue. No Brass.
Traditional purple shampoos hide behind pigment, often leaving silver hair looking flat, blue, or lifeless. Silvera changes that.
With mica pigments that reflect light for natural luminosity, and magnesium that strengthens each strand from within, your hair isn’t masked — it’s revealed.
The result: silver, white, and gray hair that looks fresher, brighter, and authentically you.

Joel Warren — Founder of Silvera 47
From The Salon Project to Your Daily Ritual
As the owner of The Salon Project in New York City, Joel Warren has dedicated his career to redefining the art of hair color.
While working with countless clients, he noticed a common frustration: purple shampoos often left silver and gray hair looking blue, dull, or lifeless.
Determined to create a better solution, Joel developed Silvera using silver mica pigment and magnesium—a formula designed to enhance brightness, neutralize yellow tones, and keep silver and white hair radiant without unwanted discoloration.
Silvera reflects Joel’s mission: to help every client love and celebrate their natural brilliance.