About Us

From The Salon Project to Your Daily Ritual

As the owner of The Salon Project in New York City, Joel Warren has dedicated his career to redefining the art of hair color.

While working with countless clients, he noticed a common frustration: purple shampoos often left silver and gray hair looking blue, dull, or lifeless.

Determined to create a better solution, Joel developed Silvera using silver mica pigment and magnesium—a formula designed to enhance brightness, neutralize yellow tones, and keep silver and white hair radiant without unwanted discoloration.

Silvera reflects Joel’s mission: to help every client love and celebrate their natural brilliance.