Why Choose Silvera47?
Mica Pigments in Silvera47: Essential for Preserving Your Natural Hair Color
Added Strength with Magnesium: The inclusion of magnesium in Silvera47’s formula promotes stronger, healthier hair, ensuring that silver, gray, and white hair remains resilient and vibrant.
Results: Silvera47’s shampoo and conditioner keep your natural silver, gray, or white hair looking clear, vibrant, and free from unwanted color changes—while enhancing overall hair health.
Brilliance Without Compromise
No Dullness. No Blue. No Brass.
Traditional purple shampoos hide behind pigment, often leaving silver hair looking flat, blue, or lifeless. Silvera changes that.
With mica pigments that reflect light for natural luminosity, and magnesium that strengthens each strand from within, your hair isn’t masked — it’s revealed.
The result: silver, white, and gray hair that looks fresher, brighter, and authentically you.
Joel Warren — Founder of Silvera 47
From The Salon Project to Your Daily Ritual
As the owner of The Salon Project in New York City, Joel Warren has dedicated his career to redefining the art of hair color.
While working with countless clients, he noticed a common frustration: purple shampoos often left silver and gray hair looking blue, dull, or lifeless.
Determined to create a better solution, Joel developed Silvera using silver mica pigment and magnesium—a formula designed to enhance brightness, neutralize yellow tones, and keep silver and white hair radiant without unwanted discoloration.
Silvera reflects Joel’s mission: to help every client love and celebrate their natural brilliance.
Featured collection
Grey Hair Shampoo & Conditioner
Featured collection
Hair Care
Blog posts
Grey, and White Hair Care—No Purple Pigments, Just Pure Results
A Smarter Choice for Silver, Grey, and White Hair Care—No Purple Pigments, Just Pure Results When it comes to caring for silver, grey, or white hair, not all shampoos are created equal. While many...
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Why Silvera47 Is Better Than Purple Shampoo for Salt and Pepper Hair
What Is Purple Shampoo – And Why It Can Go Wrong How it works: Purple shampoo uses violet dyes to deposit pigment that neutralizes yellow tones via color theory—purple opposes yellow on the color...
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The Best Shampoo & Conditioner for Gray Hair Without Purple Pigments
Why Silvera47 Grey Shampoo & Conditioner Stands Out 1. Avoiding Purple Pigments:Traditional purple shampoos can sometimes leave a bluish or purplish tint on gray hair, leading to unnatural hue...
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