A Smarter Choice for Silver, Grey, and White Hair Care—No Purple Pigments, Just Pure Results

When it comes to caring for silver, grey, or white hair, not all shampoos are created equal. While many brands rely heavily on purple pigments to neutralize yellow tones, Silvera47 takes a smarter, cleaner approach—without the purple. Instead, we use silver mica pigment, a shimmering mineral that enhances your hair’s natural brilliance without staining or leaving behind a dull or bluish cast.

Why We Don't Use Purple Pigments

Purple shampoos are widely known for their toning properties, but they can often be too harsh. Over time, they may leave a bluish or dull hue on silver hair and can dry out delicate strands. At Silvera47, we believe in elevating your hair’s natural tone—not covering it up.

That’s why our formula is purple pigment-free. Instead, we use silver mica pigment to reflect light and subtly enhance your hair’s silver or white tones. It gives your hair a luminous finish—never brassy, never blue.

The Power of Silver Mica Pigment

Mica is a naturally occurring mineral with a reflective quality that gives hair an instant glow. In Silvera47, our silver mica pigment helps:

• Amplify brightness and shine

• Maintain a cool, clean tone

• Avoid any residue or staining common in purple shampoos

It’s a gentle yet effective way to make silver and white hair look its best—polished, radiant, and full of life.

What’s Inside Silvera47: Clean, Premium Ingredients

Our formula goes beyond toning. It’s also packed with nourishing ingredients that support healthy, hydrated hair:

• Magnesium: Essential for strengthening hair fibers and promoting scalp health, magnesium helps reduce breakage and supports long-term hair vitality.

• Aloe Vera: Soothes and moisturizes the scalp while adding softness and manageability to your hair.

• Pro-Vitamin B5 (Panthenol): Deeply hydrates and adds a silky texture, helping to tame frizz and improve elasticity.

• Coconut-Derived Cleansers: Gentle surfactants cleanse without stripping hair of its natural oils.

• Plant-Based Conditioners: Provide lightweight hydration and detangling power without heaviness or build-up.

Who It's For

Silvera47 is made specifically for silver, grey, and white hair, whether natural or color-treated. It’s ideal for those who want to maintain brightness without harsh toners or chemicals. Men and women alike love how it preserves their hair's natural tone while making it feel healthy and vibrant.

Clean, Conscious, and Beautiful

At Silvera47, we believe in clean beauty. That’s why our formulas are:

• Sulfate-free

• Paraben-free

• Silicone-free

• Cruelty-free

• Color-safe

You’ll never find harsh additives, synthetic dyes, or unnecessary fillers in our products. Just powerful ingredients that work with your hair, not against it.

Experience the Silvera47 Difference

If you’re tired of purple shampoos that leave your hair dull, dry, or tinted, it’s time to switch to Silvera47. Our silver mica-based formula delivers real radiance—with clean, premium ingredients that respect your hair and scalp.

Visit silvera47.com to learn more and discover the shine your silver deserves.